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New CNIB Eschenbach Partnership

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The CNIB Foundation, Canada's largest non-profit serving people with sight loss, has signed an exciting new partnership agreement with Eschenbach Optik of America Inc., a global innovator and manufacturer of premium magnification solutions.

Through this partnership, people with sight loss across Canada will have access to the latest assistive technologies as soon as they become available through all of the CNIB Foundation's enterprises, including Shop CNIB, Frontier Accessibility and its affiliate organization, Vision Loss Rehabilitation Canada.

In addition, Eschenbach will provide a dramatically increased training and support program for all CNIB Foundation and Vision Loss Rehabilitation Canada staff via webinars, in-person visits, phone support and internal education courses. Eschenbach will also be offering the CNIB Foundation an expanded distribution of new video magnifier demonstration units so users can experience the products first-hand before making a selection. The CNIB Foundation will also benefit from significantly improved delivery times so clients can get their Eschenbach products right when they need them.

In this exciting partnership, the CNIB Foundation becomes the exclusive supplier of all Eschenbach video magnifier products in select distribution channels in Canada including education, commercial entities, and select government organizations among others.  The new partnership applies to all CNIB Foundation locations across the country. Eschenbach will continue working directly with optometry, ophthalmology and opticianry customers, as well as Régie de l'assurance maladie du Québec (RAMQ), in Quebec.

 The CNIB Foundation and Eschenbach have a long history of working together, with CNIB offering Eschenbach products to its community members for some time, but never with a formal partnership agreement. 

“Throughout our long history of working closely together, Eschenbach has always demonstrated their passion for delivering outstanding, innovative products and services,” says John M. Rafferty, President of CNIB. “Eschenbach is simply a natural choice for us to partner with. We are thrilled that our organizations will continue to work together to ensure that Canadians with sight loss have access to the high-quality magnification solutions that Eschenbach delivers.”

 Since 1913, Eschenbach has been a global innovator and distributor of magnifying and vision-enhancing products that help to improve the safety, productivity, independence and quality of life of individuals with sight loss across the globe.

“This partnership marks an exciting time for both of our organizations and for the people we serve. The CNIB Foundation’s long history and commitment to meeting the evolving needs of the community makes them well positioned to meet the needs of Canadians with sight loss,” says Ken Bradley, President and CEO of Eschenbach Optik of America, Inc. "We are confident that our continued partnership will help to ensure the sight loss community in Canada can access everything they need and deserve.”

About the CNIB Foundation

Founded in 1918, the CNIB Foundation is a non-profit organization driven to change what it is to be blind today. We deliver innovative programs and powerful advocacy that empower people impacted by blindness to live their dreams and tear down barriers to inclusion. Our work as a blind foundation is powered by a network of volunteers, donors and partners from coast to coast to coast. To learn more or get involved, visit

About Eschenbach Optik of America, Inc.

Eschenbach Optik of America, Inc. is the North American subsidiary of Eschenbach Optik GmbH, a world leader in the manufacture and distribution of high-quality vision-enhancing products that improve the safety, productivity, independence, and quality of life of its customers. The company offers eyecare and vision rehab professionals numerous diagnostic assortment options as well as training and consultative support, all of which ensure success for their users who need magnification solutions. For more information, please contact Eschenbach Optik of America, Inc. at (800) 487-5389 / or visit   


 For more information about this partnership, please contact:

Eschenbach Optik of America, Inc.:

Ryan Heeney – Canadian Sales Manager


Timothy Gels – Director of Marketing

Email :


Alison Byczok – Director, Marketing & Communications

Email :

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