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CNIB Launches Second Annual Dock-to-Dock Fundraiser: Poker Run

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SEGUIN TOWNSHIP, ON – CNIB, Canada’s largest non-profit organization serving people with sight loss, announced its fifth annual summer fundraiser, CNIB Muskoka Dock to Dock: Poker Run today. This signature event, hosted by the CNIB Lake Joe Fundraising Committee in partnership with the Antique and Classic Boat Society – Toronto, will support programs and services provided by CNIB Lake Joe.

Located in the heart of Muskoka, Ontario, CNIB Lake Joe is a one-of-a-kind accessible camp. Celebrating its 60th Anniversary, CNIB Lake Joe has been providing enriching camp experiences for Canadians with sight loss – where children are encouraged to shine, youth are empowered to thrive, and kids of all ages enjoy recreational pursuits.

On Saturday August 14, registered boat teams will visit a series of checkpoints on Lakes Joseph & Rosseau.

There will be celebrities including Ben Mulroney, Joan Kelley Walker and Rod Black, live entertainment and prizes and surprises along the route. The top three boats in each division with the best poker hands will win incredible prizes donated by generous sponsors, including flights by Cottage Air! Whether joining in person in Muskoka, or as a virtual team, participants are invited to register online at and set a team fundraising goal.

“I am so thrilled to be joining the CNIB Lake Joe community in this remarkable event,” says Ben Mulroney, celebrity guest and CNIB brand ambassador. “This is a cause that is close to my heart and I hope you’ll join me and the dedicated volunteers in helping raise funds to support Canadians with sight loss at CNIB Lake Joe.”  

The registration fee for the event is just $50/boat and includes one poker hand. With a $500 minimum fundraising goal, boaters qualify for a premium “Boat Box” with gourmet goodies, and everything needed to safely enjoy this physically distanced event. Those who reach $1000 are treated to a delicious charcuterie board for their team. Additional poker hands can also be purchased for $20 each.

This incredible event will raise $200,000 towards adaptive sports and independent living skills equipment for a new multi-purpose recreation and learning facility at CNIB Lake Joe,” says Monique Pilkington, Executive Director of CNIB Lake Joe. “When you participate, you’re helping ensure we can bring the magic of camp to people with sight loss for generations to come.”

Last year, the CNIB Muskoka: Dock-to-Dock – Party with a Purpose event made history as Canada’s first and largest socially distanced, synchronized dock-to-dock party from coast to coast. The event was a phenomenal success, raising $195,000 with more than 350 people participating, including dock hosts, guests, sponsors, donors, and volunteers.

To learn more or register, visit


About CNIB

CNIB is a non-profit organization driven to change what it is to be blind today. We deliver innovative programs and powerful advocacy that empower Canadians impacted by blindness to live their dreams while tearing down barriers to inclusion. Our work as a blind foundation is powered by a network of volunteers, donors and partners in communities across Canada. To learn more or get involved, visit

CNIB Lake Joe

Founded in 1961, CNIB Lake Joe gives Canadians who are blind or partially sighted the unique opportunity to learn kayaking, fishing, basketball, cycling, sailing and a wide range of other offerings in a safe and inclusive environment. Campers build confidence, cultivate new relationships, and discover independence in a comfortable and mutually respectful community that understands the nuances and challenges of living with sight loss. Visit to learn more.

For more information, please contact:

Alison Byczok, Director, Marketing and Communications

416-272-0464 |

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