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A yellow face in the shape of a loonie with a blind fold on and lipstick tube beside it. The CNIB logo to the right with the words "Loonies4Lips" underneath

Be part of the Loonies4Lips challenge!

As part of National Disability Employment Awareness Month this October, the CNIB Foundation is launching Loonies4Lips, a social media challenge to raise funds for the CNIB Foundation while smashing the stigma that stands in the way of talent with sight loss.

What's involved?

  1. Using the hashtag #Loonies4Lips, record yourself wearing a blindfold and attempting to apply lipstick or Chapstick and post it on your social media channels. 
  2. Challenge five of your friends to record themselves doing it too.
  3. Finally, donate to the CNIB Foundation by texting LIPS to 45678 or by visiting cnib.ca/loonies4lips.

What will the funds help support?

All funds raised will support the Come to Work program, which connects job seekers who are blind or partially sighted with employers who want to discover the full potential of Canada's talent.

Please note: Loonies4Lips is not meant to replicate the experience of living with sight loss. The challenge is simply designed to help everyone gain a better understanding of blindness and the CNIB Foundation's programs for community members who are blind or partially sighted. 
 

More News

April 17, 2024 – Yesterday, the Government of Canada released Budget 2024 and announced that the long-awaited Canada Disability Benefit will start in July 2025, pending a regulatory design process. The benefit will be funded with $6.1 billion over the next six years. 

This investment equates to a proposed maximum of $200 per month for eligible recipients who qualify for the Disability Tax Credit. Further, Budget 2024 does not invest in a strategy or programs that enable people who are blind or have low vision to join the workforce. 

While the passage of the Canada Disability Benefit Act was an important first step, CNIB joins the growing list of organizations and advocates calling on the government to commit to more support to lift people with disabilities out of poverty.  
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