CNIB is committed to building lasting relationships with our partners, ensuring they are involved, updated, informed, advised and supported in everything they do. We recognize that Cause Related Marketing is driven by more than philanthropic desire; it must also satisfy the needs of the business.

That's why our Cause Related Marketing Department has expertise in creating and developing mutually beneficial relationships with partners. Each partnership is managed specifically to ensure the best possible outcome for both parties.

Today CNIB continues to work with some of the biggest brands in Canada. But CNIB works in communities all across Canada, so whether your company operates regionally or nationally, you can be a leader in promoting vision health and enhancing independence for people with vision loss.

Ways to work with CNIB

CNIB treats each partner individually and tailors the partnership to suit the company. Integrated partnerships maximize all the various ways that a company can work with CNIB.

Here are just some of the examples:

• Matching Gifts: An added benefit and a way to give together with your employees.

• Sponsorship: Increases awareness of your company among consumers, investors and policy makers.

• Cause-Related Marketing: Enhances your brand and helps retain customers.

• Gifts-in-Kind: A practical and valuable method of supporting our work.

The benefits to your company

Working with CNIB ensures that there is vision health and vision hope for thousands of Canadians of all ages who are experiencing vision loss. Additional benefits of a CNIB partnership include:

• Association with one of the oldest and most respected charities in Canada. Today, CNIB remains Canada's principal vision health organization. CNIB also has 65 per cent brand recognition; your staff, customers and stakeholders are more likely to support a partnership with a charity that they recognize and trust.

• CNIB is a charity your customers and staff already care about. Over 1.5 million people regularly make a donation to CNIB.

• We rely on the general public for more than 70 per cent of our funding. This means that your help will make a profound difference to the lives of Canadians living with vision loss.

• CNIB is a nationwide charity with a local focus so our partners are able to make a positive impact in their communities.

• Our Cause Related Marketing Department will ensure that benefits for both parties are maximized. We recognize that partnerships are driven not only by philanthropic desire but by the need to meet business objectives such as:

  • Demonstration of good corporate citizenship.
  • Differentiation from competitors.
  • Building brand equity and driving sales.
  • Enhanced staff morale and team development.

For more information

To learn more about our Cause Related Marketing opportunities, please contact:

Angela Bonfanti
National Director, Donor Engagement and Stewardship
1929 Bayview Ave
Toronto, ON M4E 3E8
Tel: 416-486-2500 ext. 7715
Fax: 416-480-8658
E-mail: angela.bonfanti@cnib.ca