CNIB launches #WeHaveAVision Campaign

3/23/2015

Five-week campaign seeks to engage Albertans on the future of the province for the visually-impaired

EDMONTON – CNIB Alberta and Northwest Territories has launched what it hopes to be an ongoing, open conversation on the future of the province for the visually-impaired. The goal is to raise awareness around the challenges and opportunities facing almost 53,000 Albertans who currently live with blindness or partial sight.

“Albertans are kind and generous,” said John McDonald, the organization’s executive director. “After all, it is through their charitable support that CNIB is able to provide primary rehabilitative care to thousands of visually-impaired Albertans each year.”

“Now, we want to encourage all Albertans to dream big and share their vision on what kind of Alberta we can be for our neighbours, friends, and family members that are blind or partially-sighted.”

Over the next ten years, the number of individuals living with severe vision loss is expected to increase 30%. To prepare for this impending crisis, CNIB hopes these conversations will have an impact on decision-makers as they decide on health and social policies that can have an impact on Albertans living with vision loss – and those who provide care to someone who has vision loss.

“Over the next few weeks, the government of Alberta and other decision-makers will be engaged in a high-profile dialogue on the future of the province,” added McDonald. “Through the power of conventional and social media, we hope to make sure that the issues impacting those living with vision loss will be on the agenda.”

CNIB has launched a public awareness campaign through the Edmonton Journal and will be actively promoting the campaign through social media, including Twitter (@cnib_ABNWT), Facebook (CNIBAlbertaNWT), and YouTube (CNIBAlbertaNWT).  In addition, CNIB’s broad grassroots network of supporters known as Champions will actively engage local decision-makers during the next five weeks.

For more information or to request an interview with a CNIB spokesperson or Champion, please contact:

Jung-Suk (JS) Ryu
Director, Public Affairs
cell 780.901.6779 or 403.261.7215
js.ryu@cnib.ca

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