CNIB applauds Sobeys’ act of kindness


Last week a picture of Sobeys’ employee, Austin MacNeill, walking a legally blind customer home went viral on social media. The image amassed thousands of likes and shares both nationally and internationally – perfectly capturing how one employee, and Sobeys location, truly went above and beyond in serving their patrons.

What most people don’t know is that this act of kindness at Sobeys’ Queen St. location is not an isolated incident. In fact, it happens every day at Sobeys locations across the Maritimes.

I know this because I hear about them all the time in my role as a counsellor at CNIB – and from my own experience as an individual living with vision loss.

Diagnosed with retinitis pigmentosa as a child, I currently have about three per cent vision. While I can travel to and from my grocery store independently with my guide dog, I do find it challenging to read food labels and price tags, and know which aisle to find certain items.

Sobeys employees have helped me – and so many other CNIB clients – with everything from selecting items off the shelf and identifying which products are on sale to assisting with transactions at the check-out.

Not everyone who is blind or partially sighted needs a little extra help with everyday activities like grocery shopping. But it’s heart-warming to know that Sobeys’ employees are there to lend a hand if we do.

Shelley Adams

Counsellor, CNIB Halifax


For media inquiries, please contact:
Nicole Lawrence
Communications Specialist, CNIB
902.453.1480, ext. 5721

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