Information for D​onors

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Donor Bill of Rights

CNIB is committed to upholding and championing the following Donor Bill of Rights, developed by the Association of Fundraising Professionals (AFP), the Association for Healthcare Philanthropy (AHP), the Council for Advancement and Support of Education (CASE) and the Giving Institute: Leading Consultants to Non-Profits...

"Philanthropy is based on voluntary action for the common good. It is a tradition of giving and sharing that is primary to the quality of life. To ensure that philanthropy merits the respect and trust of the general public, and that donors and prospective donors can have full confidence in the nonprofit organizations and causes they are asked to support, we declare that all donors have these rights:

  1. To be informed of the organization's mission, of the way the organization intends to use donated resources, and of its capacity to use donations effectively for their intended purposes.
  2. To be informed of the identity of those serving on the organization's governing board, and to expect the board to exercise prudent judgment in its stewardship responsibilities.
  3. To have access to the organization's most recent financial statements.
  4. To be assured their gifts will be used for the purposes for which they were given.
  5. To receive appropriate acknowledgement and recognition.
  6. To be assured that information about their donation is handled with respect and with confidentiality to the extent provided by law.
  7. To expect that all relationships with individuals representing organizations of interest to the donor will be professional in nature.
  8. To be informed whether those seeking donations are volunteers, employees of the organization or hired solicitors.
  9. To have the opportunity for their names to be deleted from mailing lists that an organization may intend to share.
  10. To feel free to ask questions when making a donation and to receive prompt, truthful and forthright answers."

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Transparency and accountability

Sharing detailed information about our operations and our financials is key to maintaining the trust that our supporters place in us. We take our responsibility to be transparent with our donors and partners very seriously.

We share our annual financials with donors, partners and the public at our annual general meeting, online, by phone (1-800-563-2642) and in our annual report.

CNIB is also committed to being fully accountable for our work and the ways in which we invest donor dollars. As a leader in the Canadian charitable sector, we believe it is important for all Canadian charities to meet and support standards in a variety of areas of accountability in order to build public confidence and enhance the credibility, performance and effectiveness of not-for-profit organizations in Canada.

Our financial statements are prepared in accordance with Canadian generally accepted accounting principles for not-for-profit organizations, and are also audited by an external auditor, KPMG LLP Chartered Accountants. 

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Face-to-face fundraising

Face-to-face fundraising is when representatives from a charity hit the streets or go door-to-door to raise awareness about their cause and ask members of the public to support their organization. 

Like most charities in Canada, CNIB engages in face-to-face fundraising in select regions across the country. We do this for two reasons: firstly, because it enables us to raise invaluable awareness about the issues facing blind and partially sighted Canadians, and secondly, because it's a cost-effective way of securing sustainable monthly donations, enabling us to direct more of your support to those who need it. (It's important to note that our fundraisers do not work on commission, and the amount of people they sign up for donations to CNIB does not affect their earnings.)

If you're approached by someone on the street and you're not sure if they're legitimately a CNIB fundraiser, you can tell in a couple of ways. For one thing, all our face-to-face fundraisers wear CNIB vests and name tags displaying their photo. They also use electronic tablets, not paper forms, to collect information from donors. Additionally, they should be able to answer questions about CNIB and our programs if you ask them to.

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Like many charities, CNIB engages in tele-fundraising campaigns at select times throughout the year. We do this kind of fundraising not only because it allows us to raise awareness about the work we do, but it's a very cost-effective way of securing sustainable monthly donations, enabling us to direct more of your support to those who need it.

It's important to note that our tele-fundraisers do not work on commission, and the amount of people they sign up for donations to CNIB does not affect their earnings. What's more, we only make these kinds of calls to people who have supported us in the past or people we serve in the blind or partially sighted community. If you receive a call from someone who says they're collecting donations for CNIB, they should know your first and last name, and, as with our face-to-face fundraisers, they should be able to answer your questions about CNIB and our programs.

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Where your money goes

Your support helps people in your community who are facing the challenges of vision loss, providing them with a range of personalized services like emotional support, technology training, and social and recreational activities.

Learn more about where your money goes: