CNIB Corporate Video - 5 min Transcript

5:00 minute video

Visual: We see a busy downtown intersection. The numbers 1, 2, 3, 4, 5 appear in sequential order. Simultaneously, the screen slowly becomes blurry and fades to black until it is completely black at the number 5.

Sound effects: Clock ticking.

Visual: The number 5 stays on screen, and words fade in to read: Every 5 seconds, someone in the world starts to lose their sight.

Narrator: Every 5 seconds someone in the world starts to lose their sight.

Visual: The words fade away and we now see a man with a walking cane in a hallway followed by a shot of a man in a kitchen.

Narrator: In Canada, more than 600,000 people live with significant vision loss.

Visual: At the same time, we see on the screen: More than 600,000 people live with significant vision loss.

Visual: We see a women put on a pair of glasses. We then see a man walking with a guide dog. The screen fades to black.

Visual: We see the number 25 on a black screen followed by the words: Over the next 25 years

Narrator: Over the next 25 years the number of Canadians losing their sight is expected to double.

Visual: The words fade away and other words fade onto the screen: The number of Canadians losing their sight is expected to double.

Visual: We see a man and a woman reading Braille. We then see a young woman reading Braille.

Narrator: Without assistance in adjusting to vision loss, many people live in isolation and fear.

Visual: The screen fades to white and the number 1 fades onto the screen. Words fade onto the screen in CNIB blue: 1 organization is leading the way.

Narrator: But one organization is leading the way to help Canadians with vision loss: CNIB.

Visual: The words disappear and CNIB appears in braille, followed by the CNIB logo.

Visual: The mission statement fades up onto the screen: Mission: To be the leader in promoting vision health and enhancing independence for Canadians with vision loss.

Narrator: At CNIB, our mission is to be the leader in promoting vision health and enhancing independence for Canadians with vision loss.

Visual: The screen fades to black.

Michael Risen’s story

Visual: On the screen we see the words: Michael Risen: President of luxury resort company.

Michael says: My name is Michael Risen. I am the President of a privately held corporation that owns eighteen resorts around the world and growing.

Visual: We see Michael Risen at an office.

Michael: I was diagnosed with glaucoma 14 years ago when I lost my left eye and was told it was only a matter of time until I would lose sight of my right.

Visual: The screen fades to black. We then see Michael’s office again.

Michael: When I first learned that I was losing sight and they took my drivers license away, I felt as though I was losing all independence, all ability to go out, to socialize, to work, to function at all.

Visual: The screen fades to black. We then see Michael in his office again.

Michael: My friends were perhaps at the time a little too over supportive. Not knowing quite what I needed. And they had no idea how to help. Nor did I know what to ask for until I came to CNIB.

Visual: The screen fades to black. We then see Michael in his office again.

Michael: They taught me how to cook again. I looked after my 90-year-old father, was a primary caregiver. They taught me how to label food. They taught me how to label clothes so I could match them. They taught me enough Braille to get by. They taught me how to use a computer, something I had never done.

Visual: We see a walking stick. The camera moves upwards and we see Michael and a man walking down the street together.

Michael: Today I would not be working and traveling all over the world if it were not for CNIB.

Visual: We again see Michael at his office.

Michael: In terms of quality of life I feel as though prior to joining this course, I had a very low quality of life. Now, I love my life and I would not trade it with anybody I meet.

Visual: The screen fades to black.

Iolanda Palumbo’s story

Visual: We see the words: Iolanda Palumbo: Mom

Iolanda: My name is Iolanda Palumbo.

Visual: We see Iolanda Palumbo speaking. We cut to shots of Iolanda with her son, and of Iolanda at her computer.

Iolanda: In 2002 I started to get really bad headaches and I noticed that in my left eye I started to get some grey spotting.

Visual: The screen fades out and then back in on Iolanda

Iolanda: A year later I noticed worsening of vision in my left eye.

Visual: The screen fades out and then back in on Iolanda.

Iolanda: We did further testing and after doing a lumber puncture I found out that I had a condition called Suto Tumor Cerebri, which is similar to increased pressure in the brain. And what that does is it crushes your optic nerves if it is not taken care of. By the time we figured all this out unfortunately the damage had been done. And at this point now I have no vision in my left eye and about 20% vision left in my right eye.

Visual: The screen fades out and then back in on Iolanda.

Iolanda: At CNIB some of the programs that I was able to take part in was the independent learning skills program.

Visual: We see Iolanda in the kitchen with her son.

Iolanda: Which showed me how to do my regular household chores and everyday tasks.

Visual: We see Iolanda walking outside with her family, hand in hand.

Iolanda: We made the decision to have a child after CNIB taught me that I can move forward and go on and do all of the things that I wanted to do initially before losing my eye sight.

Visual: We see Iolanda playing with her son and Tickle-me Elmo.

Iolanda: They came in, they showed me how to change a diaper, how to feed Julian. They were there for me.

Visual: We again see Iolanda in her home.

Iolanda: and I knew that I was going to be ok. That I was going to be able to do it.

Visual: The screen fades to black.

Visual: We see kids engaging in activities, playing.

Narrator: In Canada, more than 17 000 children and teens live with vision loss. CNIB is dedicated to helping them prepare for the future.

Visual: We see children helping out on the Habitat for Humanity construction site and talking to the CNIB counselors.

Narrator: One of our programs is the SCORE Leadership Camp. Here, teens participate in sports, volunteer in community projects such as Habitat for Humanity, and learn valuable team-building and career-development skills.

Visual: We see children smiling and having fun.

Narrator: But most importantly, they learn to believe in themselves, meet friends and have fun.

Visual: The screen fades to black.

Visual: The screen fades to white and words fade on in CNIB blue: Canadians need CNIB.

Visual: We see a woman holding the hand of a man with vision loss.

Narrator: CNIB is the primary source of help, support, information, and, most importantly, hope, for all Canadians affected by vision loss.

Visual: We see a couple looking at vision health information on CNIB’s website.

Visual: We see a woman walking down stairs with her guide dog.

Narrator: Each year, about 10,000 people come to CNIB for the first time. 500 of them are children.

Visual: On the screen, we see a variety of shots of children, a woman with a guide dog, a man reading with a magnifying glass, and a man browsing a computer.

Narrator: However, less than 30% of our funding comes from the government. CNIB relies on private and corporate fundraising and donations for the rest.

Visual: We see a woman doing an eye exam.

Narrator: Without continuous funding and volunteer support, CNIB will not be able to assist the growing number of Canadians experiencing vision loss. By supporting CNIB, you are investing in your own future.

Visual: We see a busy intersection fade on to the screen again.

Visual: The numbers 5, 4, 3, 2, 1 appear on the screen in sequential order. Simultaneously, the screen is becoming brighter and when it gets to the number 1, words fade on to the screen beside it (in CNIB blue): 1 person can make a difference.

Sound effects: Clock ticking in time with the numbers.

Narrator: One person can make a difference. And there’s no better time than now.

Visual: The logo fades on to the screen, as well as CNIB’s slogan “Vision health. Vision hope.”

Visual: CNIB’s contact information appears on the screen: www.c n i b.ca; 1-800-563-2642.

Narrator: To volunteer, donate or learn more about our programs and services, visit cnib.ca OR call 1-800-563-2642.