CNIB provides community-based support, knowledge and a national voice to ensure Canadians who are blind or partially sighted have the confidence, skills and opportunities to fully participate in life. With 900 employees and 10,000 volunteers working out of offices across the country, CNIB serves thousands of Canadians of all ages. For more information, please visit or call 1-800-563-2642.
Date:  February 4, 2013
Job Title:  Specialist, Corporate Communications
Term:  Full-Time
Location:  Toronto
The Specialist, Corporate Communications works closely with the national communications, regional communications teams and the different functional departments. Main areas of responsibility include public relations, social media, writing, project management and execution of other corporate communications activities that will foster a positive image, reputation, awareness and understanding of CNIB’s vision, mission and activities.
Essential Duties entail (but not limited to):
• Develops, implements, promotes and evaluates community-based public awareness, educational and fundraising campaigns aligned with CNIB’s strategic and operational plans and designed to reach identified target audiences.
• Creates media opportunities and responds to incoming media requests, assessing the organizational opportunity, coordinating interviews as needed and monitoring coverage.
• Prepares presentations, speaking notes and messages for the CEO, executive team, board members, and other identified spokespeople and representatives, and coaches as required.
• Supports and monitors all social media activity, developing and executing content strategies designed to attract followers, increase interactions and drive conversions.
• Develops and posts content to CNIB’s corporate website and intranet.
• Writes and coordinates the development of core CNIB publications, including e-newsletters, brochures and reports.
• Ensures the consistent implementation of CNIB’s brand, logo and core messaging across all departments and touch points, including print and online materials, news releases, fact sheets, reports and brochures, and fund development and donor relations materials.
• Shares knowledge in the area of corporate communications, public relations and issues management, with other departments and program areas.
• Advises other departments and program areas of related tools and protocols associated with communications policies and procedures and brand guidelines thus ensuring they are followed.
• Builds relationships with internal stakeholders to develop innovative solutions and new opportunities for delivering increased awareness and preference for CNIB brand.
Qualifications: (Education, Training, Experience)
• University graduate in communications, public relations, journalism, or an equivalent combination of education, training and expertise.
• Minimum of two years of experience in public relations or communications.
• Experience in execution of corporate communications/public relations strategies.
• Understanding of media relations practices and principles.
• Understanding of social media best practices, and ability to manage and monitor social communities.
• Strong writing skills and the ability to evaluate and proof copy.
• Ability to plan, manage and evaluate multiple projects, typically involving input from internal and external contacts.
• Excellent project management, time management and organizational skills.
• Superior interpersonal skills, including ability to relate effectively with people at all levels, both internal and external to CNIB.
• Ability to research, distil and convey complex information in a clear manner to various audiences.
• Demonstrated computer skills and competence with standard computer tools associated with business and project management.
• Willingness to work flexible hours.
• Willingness to travel as required.
Salary Range:  To Commensurate Based on Experience.
Closing Date for Applications: February 22, 2013
Please Send the Application To: and quote the job title in the subject line.
Please send cover letter and resume, and mention how you learned of this position. Although we thank you for your interest, we would appreciate no phone calls please.
We thank all applicants for their interest in CNIB, however, only those selected for an interview will be contacted.
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