CNIB provides community-based support, knowledge and a national voice to ensure Canadians who are blind or partially sighted have the confidence, skills and opportunities to fully participate in life. With 800 employees and 10,000 volunteers working out of offices across the country, CNIB serves thousands of Canadians of all ages. For more information, please visit or call 1-800-563-2642.


July 3, 2014

Job Title:

Specialist, Communications


Part-time, One year term

21 hours per week (.6 FTE)


Regina, SK


The Communications Specialist is responsible for developing and executing a communications plan(s) to support specified functional areas of CNIB. This includes, but is not limited to, the development and coordination of community-based public relations including marketing communications initiatives and media outreach.

Essential Duties entail (but not limited to):

  • Develops, implements and executes a public relations plan for CNIB MB-SK Division encompassing all functional areas within the organization; public education, research, advocacy, volunteering, fundraising and community services.

  • Creates media opportunities and responds to incoming media requests, assessing the organizational opportunity, and coordinates media interviews as needed, including the preparation of briefing documents for spokespeople.

  • Monitors and tracks earned media stories and reports as required.

  • Assists in the implementation of nationwide milestone and other regional campaigns as required.

  • Develops messaging, materials and outreach plans(internal and external) in support of divisional and local fund development activities.

  • Provides expertise in the area of brand management for the division, overseeing the consistent implementation of CNIB’s brand across all departments and program areas, bringing public relations expertise/input to the strategy and approach.

  • As part of the broader digital and social media strategy, drives regional content, postings and monitors/responds to issues, questions and comments from followers.

  • Prepares presentations, speaking notes, briefing notes and messages of greeting for organization spokespeople and representatives, and coaches as required.

  • Follows the established policies and procedures of the communications department, advising other departments and program areas of related tools and protocols and ensuring they are followed.

Qualifications: (Education, Training, Experience)

  • University graduate in communications, public relations, journalism, or an equivalent combination of education, training and expertise.

  • Minimum of two years of progressively responsible experience in public relations, communications, and stakeholder relations.

  • Experience in developing and implementing public relations plans

  • In-depth knowledge of public relations principles and best practices

  • Well established media contacts and relationships within the industry

  • Experience successfully pitching stories to media outlets

  • Demonstrates the ability to get things done in a rapidly
    changing environment with multiple stakeholders and influencers

  • Excellent project management, time management and organizational skills.

  • A criminal record check and driver’s abstract (if applicable) are required prior to job offer. 

Closing Date for Applications:

Posted until filled.

Please Send the Application To: and quote the job title in the subject line.

Please send cover letter and resume, and mention how you learned of this position. Although we thank you for your interest, we would appreciate no phone calls please.

We thank all applicants for their interest in CNIB, however, only those selected for an interview will be contacted.

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