CNIB provides community-based support, knowledge and a national voice to ensure Canadians who are blind or partially sighted have the confidence, skills and opportunities to fully participate in life. With 800 employees and 10,000 volunteers working out of offices across the country, CNIB serves thousands of Canadians of all ages. For more information, please visit or call 1-800-563-2642.
Date:  June 28, 2013
Job Title:  Manager, Communications
Term:  Full-Time (35 hours per week)
Location:  Calgary, AB or Edmonton, AB
The Manager, Communications is responsible for developing and executing a comprehensive communications plan for a specified geographic area. This includes, but is not limited to, the development and coordination of community-based public relations, marketing communications initiatives, public education programs and media outreach that will foster the positive image, reputation, awareness and understanding of the CNIB brand.
Major internal client groups include: programs and services; government relations; fund development; human resources; and volunteer services.
Essential Duties entail (but not limited to):
·        Develops, implements and evaluates a comprehensive communications plan for a specified geographic area that is aligned to CNIB’s strategic plan. This includes implementing community-based awareness, media relations, public relations and public education campaigns to reach CNIB’s target audiences.
·        Within the development of the communications plan, includes ways in which to support and strengthen government relations and advocacy initiatives, which may be adapted by other provinces, as appropriate. This could include the creation of summary documents, position statements, key messages and opinion editorials (Op/Eds).
·        Develops an annual operating departmental budget and monitors budget expenditures.
·        Creates media opportunities and responds to incoming media requests, assessing the organizational opportunity, and coordinates media interviews as needed, including the preparation of briefing documents for spokespeople.
·        Evaluates media tracking reports and analysis to determine the impact of media relations and publicity efforts and to enhance future objectives.
·        Leads or assists in the implementation of ‘national’ campaigns in the geographic area as required, including training and preparation of CNIB spokespeople.
·         Provides coaching to internal client groups on the development of presentations, speaking notes and messages of greeting for organization spokespeople and representatives.
·         Oversees web presence for the geographic area and makes regular updates, maintaining a working knowledge of the website content management tool.
·         To support CNIB’s broader digital and social media strategy, actively leads and coordinates the creation and distribution of timely, relevant and engaging social media content, conversations and connections to support business objectives.
·         Supports the representation of our brand at relevant trade fairs/exhibitions/public awareness events. Plays a larger role with affinity audiences.
·         Contributes to the customization of a quarterly publication to CNIB’s key stakeholders in their geographical area by researching and writing stories about client experiences with CNIB.
·         Oversees and influences the quality of communications created in their geographic area:
o   Through excellent knowledge of the CNIB brand and appreciation for its standards and applications, assumes the role of Brand Educator (for their geographic area). Ensure colleagues’ understanding of the CNIB brand is embedded through coaching, access to brand tools and guidelines with the result being the consistent expression of the brand across all external and internal touch-points.
o   Contributes to the ongoing effectiveness and improvement of CNIB’s internal portal and promotes its use as a tool among staff (in their geographical area).
o   Liaises with members of the operational team (in their geographical area) to produce Board Reports, which will be read by a variety of internal stakeholders and committees.  Provides coaching on writing guidelines and edits submissions, as needed, to produce a report that reflects the progress made in a variety of strategic areas.
·         Follows the established policies and procedures of the communications department, advising other departments and program areas of related tools and protocols and ensuring they are followed.
Qualifications: (Education, Training, Experience)
·         University graduate in communications, public relations, journalism, or an equivalent combination of education, training and expertise.
·         Minimum of five years of progressively responsible experience in communications or journalism. Ability to plan, manage and evaluate multiple communications projects, typically involving input from internal and external contacts.
·         Excellent project management, time management and organizational skills.
·         Experience working with media and ability to track issues.
·         Excellent public speaking and writing skills and effective communicator among a diverse audience.
·         Strong copywriting skills and the ability to evaluate and proof copy and artwork.
·         Superior interpersonal skills, including ability to relate effectively with people at all levels, both internal and external to CNIB.
·         Demonstrated computer skills and competence with standard computer tools associated with business and project management.
Work Environment:
·        Willingness to work flexible hours.
·        Willingness to travel throughout the designated division, as required.
Salary Range:  To Commensurate Based on Experience
Closing Date for Applications:  July 19, 2013
Please Send the Application To: and quote the job title in the subject line.
Please send cover letter and resume, and mention how you learned of this position. Although we thank you for your interest, we would appreciate no phone calls please.
We thank all applicants for their interest in CNIB, however, only those selected for an interview will be contacted.
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